Sector: VSME – Beauty Spa

 

Online threat:

Multiple, unattributed negative one star reviews are added to a successful beauty spa’s Google reviews. Overnight, their normal 5 star status is lowered to 3.1 which is below all of their local competitors.

RiskEye response:

RiskEye identifies the origin of the reviews and is able to demonstrate that they are malicious. RiskEye invokes the relevant procedure with Google to have the reviews taken down and provide advice to the client on how to respond to customer enquiries. Ongoing risk tracking is implemented to ensure the client is immediately aware of any repeat activity.

Client benefit:

The client is able to continue to run their business whilst RiskEye works with Google, resulting in the removal of the malicious reviews. Their 5 star status is reinstated and their online reputation restored. The client has saved time, avoided unnecessary stress and the potential impact of taking uninformed action.