Sector: Public sector – leading Russell Group university

 

Online threat:

A scurrilous blog site launched an online campaign against a senior university staff member based on an unfounded and incorrect allegation that achieved prominence on Google, seriously damaging the university’s online reputation during a critical period for fund raising and student admission.

 

RiskEye response:

RiskEye alerted the client to the extent of damaging untrue posts and approached the blog site and Google in tandem to remove the untrue posts. The blog site refused to desist its allegations and increased their campaign, however Google delisted the untrue posts and ceased linking to the blog site.

 

Client benefit:

By alerting the client to the extent of the risk and following established procedures, RiskEye was able to remove the untrue content from Google. Ongoing risk tracking ensures that the client will be immediately aware of any future similar occurrence.