RiskEye are delighted to be working closely with Aviva on their Premier offering for their clients. Reputation Security is in its infancy and gaining the confidence of large insurers means that this threat is a recognised and a growing risk for most businesses.
Extract from Aviva Article Insurance Times UK November 2017
The importance of online reputation
Our enhanced Aviva Premier proposition is centred on the needs of our mid-market commercial customers. It’s not just about ensuring they have the right level of cover to suit the complexities of their operations. It’s about supporting customers in all aspects of their business – even ‘uninsurable assets’ such as brand and reputation – working together in a mutually beneficial partnership.
Reputational risk is one of the fastest growing threats to businesses
In today’s world, the risks faced by businesses are wide-ranging and ever evolving. When you’re thinking of buying something new or using a different company, the first thing you do is type the name of a company into your phone or computer, to find out what their website says about them, and read any customer ratings and reviews. Research shows that 84% of people trust online reviews as much as a personal recommendation,* and up to two-thirds of a B2B purchase journey is conducted online prior to any interaction with anyone in the supplier’s sales team.** So it’s no wonder that reputational risk online is one of the fastest growing threats to businesses. Just one dissatisfied customer, unhappy supplier, or disgruntled employee could use social media or a review website, to publicly post negative comments. Even competitors looking to discredit a business or any unprovoked attacks online could have a devastating effect on how people perceive a company. That’s why we work with RiskEye, specialists in online reputation services, to help protect customers from this very real threat to their business.
*2016 consumer survey by BrightLocal **EConsultancy B2B digital transformation: Key trends & recommendations, October 2017