With the rise of social media, brands have gained a new platform to engage with their customers and promote their products or services. However, with the benefits of social media also comes the potential for reputational risk.

In a world where clicks and shares lead to revenue – even reputable news and media outlets have succumbed to using ‘clickbait’ to generate engagement for their articles. So who and what do we trust – and how do we find the truth?

Sarah Holland speaks with the Independent about the nature of the online world, and how it changes the rulebooks for businesses.

You’ve taken your business into the digital space and you want to achieve a broader and richer sense of brand awareness, audience engagement and understanding. You need RiskEye!

Why are advertisers leaving Twitter in droves? Simply put, many businesses feel unprotected by the app now that moderation and advertising rules have changed and don’t want to risk reputational crises.

The internet and social media have an array of benefits, such as easy communication with friends and family, sharing recipes, tips, tricks, and other forms of education. There’s no denying that social media makes our lives easier – but are they harmful by design?